History

In 2004 Pure Kids Wholesale ApS was founded in 2004.

Pure Kids Wholesale designs and develops children’s clothes and shoes to the quirky world they live in. In 2014 Phister & Philina extended the original collection into two collections “Phister & Philina Black” and Phister & Philina Sweet”.

The brand Racoon has been rebranded under other names during the years and in 2012 Racoon Outdoor was created as a brand. Beyond these two brands Primetime Denmark A/S sell and develop brands such as Kappa, Sergio Tacchini, NoNation to most of the Northern Europe. Primetime Denmark is also responsible for selling both Phister & Philina plus Racoon Outdoor.

At Primetime Denmark A/S we are also looking at new markets to expand to and we are currently looking forward to expanding to Sweden in a short time.

Our main markets are Denmark, Germany, Finland, Norway and United Kingdom. The headquarter is placed in Birkerød in the Northern Copenhagen.

     ©Pure Kids Aps | Blokken 81 | 3460 Birkerød | Danmark | +45 49110000 | info@purekids.dk | CVR: 41399325