Pure Kids A/S was founded in 2004.

Pure Kids designs and develops children’s clothes and shoes to the quirky world they live in. In 2014 Phister & Philina extended the original collection into two collections “Phister & Philina Black” and Phister & Philina Sweet”.

The brand Racoon has been rebranded under other names during the years and in 2012 Racoon Outdoor was created as a brand. 

Our main markets are Denmark, Germany, Finland, Norway and Sweden, but we are looking forward to expanding to new markets. Our headquarter is placed in Birkerød in the Northern Copenhagen.

     ©Pure Kids A/S | Blokken 81 | 3460 Birkerød | Danmark | +45 49110000 | info@purekids.dk | CVR: 41399325